Case Studies Q3 2003

Click a case study below to view dynamic website optimization data and graphs.

Client A: content management system over 10,000 pages.

Client B: content management system over 10,000 pages.

Client C: content management system less than 5,000 pages.

Client D: content management system less than 5,000 pages.

Client E: content management system less than 1,000 pages.

Client F: content management system less than 1,000 pages.

Client G: content management system less than 1,000 pages.

Further information:

The Problem

Our research shows that for the period October 2002 through June 2003 very little search engine traffic data for Activity By Search Engine had been logged in WebTrends log data for a selected sample of dynamically driven websites. These dynamically generated websites showed very few search engine visitors finding the site.

The Challenge

Unique dynamic content (product/item descriptions, relevant site information, press releases, PDF files, Frames pages, employee/job directories and third party content) is being overlooked by major search engines due to limitations in search engine technology.

The Response

Web Ignite developed a solution for dynamic websites. Our new service, Dynamic Siteview (sm), optimizes, caches and delivers dynamically generated website content to major search engines while meeting all search engine compliance guidelines.

The Results

Technical notes with tracking and reporting reveal significant value and opportunity for dynamically generated websites. The most notable benefit is a dramatic increase in relevant search engine traffic to the site. Before and after results consistently show dramatic increases in the number of weekly visitors finding and using the actual content on client sites. Another benefit is the "content based" search traffic going to the site. "Content based" visitors are those that did not use the company name in their search.

The Methodology

Web Ignite's patent pending Dynamic Siteview (sm) is a technical opportunity for dynamically generated websites.

• Dynamic Siteview (sm) will search engine optimize each dynamically generated page on your server.
• Dynamic Siteview (sm) facilitates a search engine's ability to crawl and find all links to your dynamic pages.
• Dynamic Siteview (sm) reporting will separate new search engine visitors from paid or pre-existing visitors.
• Dynamic Siteview (sm) will assist a search engine in finding your dynamically generated content.

Please note: Not all dynamically generated websites can benefit with Dynamic Siteview (sm). Web Ignite technicians will predetermine if Dynamic Siteview (sm) is appropriate for your site.

Summary of The Benefits

1. Low client involvement.
2. Search engine compliance.
3. Specific and measurable traffic results.
4. Facilitates a search engine's ability to find you.
5. Client owns all the workmanship accomplished.
6. Tracks and records the increasing number of weekly search engine visitors.